- Company: Spotify
- Location: Mumbai, India
- Job type: Permanent
About the role
Spotify is expanding its presence in India and is looking for a Retention & Engagement Marketing Lead to help build lasting relationships with listeners. This permanent position is based in Mumbai and focuses on developing strategies that deepen engagement, reduce churn, and reactivate inactive users. You will combine consumer insights, data, and creativity to create experiences that encourage listeners to return to the platform.
Responsibilities
- Lead consumer retention and engagement strategies across the entire listener lifecycle, from new users to lapsed listeners.
- Identify drivers of disengagement and develop targeted strategies to encourage repeat listening.
- Build tailored retention and re-engagement strategies for different listener segments using behavioural insights.
- Create personalised listener journeys that connect audiences with relevant music, artists, and features.
- Partner with Data Science, Analytics, and Consumer Insights teams to turn insights into actionable initiatives.
- Define and track key performance indicators such as retention, churn, and active users, using experimentation to measure impact.
- Collaborate with Product, Music, and Brand teams to develop a connected retention roadmap.
Requirements
- 8+ years of experience in growth, lifecycle, retention, or CRM marketing.
- Proven track record of driving consumer engagement and retention.
- Experience developing segmentation strategies and personalised consumer journeys for large audiences.
- Confidence in working with data, analytics, and experimentation to make informed decisions.
- Ability to collaborate effectively with cross-functional teams including Product, Analytics, and Marketing.
- Curiosity about music, culture, and digital experiences.
Pay and benefits
The job ad does not specify a salary range. Spotify offers a flexible work environment, allowing you to work where you work best, with some in-person meetings required. The company is an equal opportunity employer committed to inclusivity and accessibility in the recruitment process.
How to apply
Apply directly on Spotify’s own careers website. Omadaily never charges job seekers.
