M-KOPA is an African fintech platform that provides affordable financial and digital products to individuals who earn a daily living, often referred to as “Every Day Earners.” The company was founded in 2010 and operates across five markets: Kenya, Uganda, Nigeria, Ghana, and South Africa. Its core model involves financing smartphones through small deposits and daily or weekly micro-instalments, allowing customers to build a credit history. This history then unlocks access to additional services, including digital loans, hospital coverage, device protection, and affordable data bundles.
In Nigeria, M-KOPA is headquartered at NUPENG Tower, 9, Jibowu Street, Yaba, Lagos State. The company employs a large direct sales force, with over 30,000 agents across its markets, and has assembled more than one million phones locally in the region. It describes itself as having one of the largest proprietary tech and data stacks in Africa, processing over one million payments a day. The organization states that it has served over 10 million customers and unlocked over $2 billion in credit. M-KOPA’s leadership in Nigeria is headed by Managing Director Bàbájídé Duroshola. The company’s parent entity, M-KOPA Holdings Limited, is registered in the United Kingdom.
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