- Company: Instacart
- Location: Canada – Remote (ON, AB, BC, or NS Only)
- Job type: Full-time
- Salary: CAD 165,000 – 174,000 (CAN)
About the role
Instacart Business is seeking a Senior Product Manager to lead growth initiatives for business customers. You will own the growth roadmap from start to finish, including setting goals, sizing opportunities, and running experiments. Your focus will be on durable growth strategies that help businesses maintain and increase their orders over time. You will also drive the adoption of key business features such as team accounts, spending controls, and integrations.
Responsibilities
- Own the business customer funnel, covering acquisition, activation, retention, and winback across SMB, mid-market, and enterprise segments.
- Grow existing accounts by converting single-buyer accounts into team accounts and increasing order frequency and spend.
- Drive adoption of business features by running dedicated growth programs and optimizing onboarding experiences.
- Build growth into the product by owning onboarding, in-product education, and lifecycle experiences.
- Grow business on retailer sites powered by Instacart and through partnerships involving co-marketing and integrations.
- Identify opportunities to build new features or expand existing ones to maximize growth impact.
- Utilize AI for personalization, targeting, and churn prediction within the product and your own workflow.
Requirements
- Minimum of 5 years of product management experience, including ownership of a growth area with measurable results.
- Strong skills in experimentation and analysis, including designing A/B tests and interpreting data.
- Ability to weigh tradeoffs between growth, profitability, and long-term compounding levers.
- Experience shipping product features end to end.
- Clear writing and communication skills, with the ability to align senior partners around decisions.
- Preferred experience in B2B, SMB, marketplace, or SaaS growth, and familiarity with grocery, retail, or CPG.
Pay and benefits
- Base pay range: CAD 165,000 – 174,000.
- Eligible for a new hire equity grant and annual refresh grants.
- Remote work flexibility with regular in-person events for community building.
- Highly market-competitive compensation and benefits.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.

