- Company: Instacart
- Location: Canada – Remote (ON, AB, BC, or NS Only)
- Job type: Full-time
- Salary: CAD 223,000 – 235,500
About the role
Instacart is seeking a Principal Product Manager to own the strategy for Ads Quality within the Sponsored Products franchise. You will work with engineering, design, data science, and user research to build a system that balances value for advertisers, customers, and retailers. This role involves defining the future of online grocery commerce and leading high-impact experimentation programs.
Responsibilities
- Create controls that balance customer and advertiser value across Sponsored Products.
- Drive a high-velocity experimentation program focused on merchandising, ranking, and relevance to achieve multi-million dollar ARR impact.
- Develop strategies for evolving ranking and monetization systems to better represent customer intent.
- Lead system design for complex ranking and relevance systems with Machine Learning engineers.
- Act as a thought leader on search monetization, sharing insights internally and with industry partners.
- Define how Sponsored Products evolve in new experiences such as agentic commerce and conversational UIs.
- Partner with cross-functional teams to turn ambiguous problems into clear hypotheses and measurable outcomes.
Requirements
- Experience with paid search or Sponsored Products advertising.
- Experience building machine learning products, including ranking, relevance, or recommendation systems.
- Experience with consumer-facing digital product work at a large, complex technology company.
- Strong analytical skills and a record of using data to guide product decisions.
- Critical thinking and executive presence to present complex subject matter to senior leaders.
- Willingness to travel approximately 25% of the time.
- Preferred: BS or MS in computer science, economics, or a related field.
- Preferred: 7-10 years of product management experience, including ownership of product lines generating $100M+ in revenue.
Pay and benefits
- Base pay: CAD 223,000 – 235,500.
- Eligible for a new hire equity grant and annual refresh grants.
- Remote work policy with flexibility to work from home, an office, or other locations.
- Regular in-person events to build community.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.
