- Company: Pinterest
- Location: London, UK
- Job type: Full-time
✅ Visa sponsor check: Pinterest UK (London) is on the UK Home Office register of licensed sponsors for Global Business Mobility: Senior or Specialist Worker, Skilled Worker (A rating), checked 22 October 2026. Being a licensed sponsor doesn’t guarantee sponsorship for this role: confirm it with the employer, and never pay anyone for a Certificate of Sponsorship.
About the role
Pinterest is expanding its creative presence in Europe, the Middle East, and Africa (EMEA) and is looking for a Lead Copywriter in London. As part of the House of Creative, you will help shape the brand’s voice and tell bigger stories across the region. This is a ground-floor opportunity to build the EMEA creative department from the ground up.
The role is hybrid, requiring you to be in the London office on average once a week for collaboration. Please note that this position is not eligible for relocation assistance.
Responsibilities
- Lead the development of campaign ideas with art direction partners, guiding concepts through to their final creative expression.
- Write various types of content, including campaign copy, manifestos, taglines, social captions, and digital copy.
- Collaborate with designers, photographers, and video editors to create cohesive work across different formats and markets.
- Help evolve Pinterest’s voice and tone, ensuring it resonates culturally across EMEA.
- Present and sell creative thinking to key stakeholders and creative directors.
- Partner with the US creative team to adapt flagship campaigns for EMEA markets when necessary.
- Use AI tools thoughtfully to explore ideas and sharpen writing, while maintaining ownership of the final craft and accuracy.
Requirements
- A minimum of 8 years of experience in copywriting or brand writing.
- At least 3 years of experience leading creative work or mentoring others.
- A strong portfolio demonstrating outstanding writing and concepts across consumer and B2B brands.
- Deep experience developing campaign ideas with art direction partners and executing them across channels like social, digital, OOH, and video.
- Proven ability to craft cultural stories and shape brand voice across different audiences.
- A Bachelor’s degree in a relevant field such as English, Journalism, Communications, or Advertising, or equivalent experience.
- Hands-on experience using AI in the writing process, with strong judgment regarding originality and brand accuracy.
Pay and benefits
The job advertisement does not specify a salary range. Pinterest offers a hybrid working model and emphasizes a culture of inclusion and flexibility. The role requires being in a commutable distance from the London office.
How to apply
Apply directly on Pinterest’s own careers website. Omadaily never charges job seekers.
