Kano State Marketing & Public Relations Sales & Business Development

Sales Manager (FMCG Experience Only) at Careers Verified Limited

Posted

About the role

Careers Verified Limited is seeking a Sales Manager with specific experience in the Fast-Moving Consumer Goods (FMCG) sector. This full-time position is based in Kano and focuses on driving sales growth, managing distributor relationships, and supervising field teams to ensure strong market presence.

Responsibilities

  • Follow the journey plan developed by the Regional Sales Manager and provide daily reports.
  • Create and monitor journey plans for merchandisers.
  • Ensure product availability and strong visibility across all markets in the territory.
  • Liaise with and visit Key Distributors, Sub-Distributors, and Wholesalers daily.
  • Grow the distribution network by converting wholesalers to sub-distributors and sub-distributors to key distributors.
  • Ensure products are well-displayed and send daily field pictures.
  • Monitor stock depletion and distribution across major markets.
  • Recruit new Sub-Distributors in smaller markets.
  • Set and monitor weekly and monthly objectives for merchandisers.
  • Report accurate Key Distributor stock balances weekly to the Regional Sales Manager.
  • Ensure the entire product range is represented in all distributor outlets.
  • Train and supervise merchandisers, including accompanying them on their journey plans.
  • Ensure distributor pricing remains within the Manufacturer’s Suggested Retail Price (MSRP) range.
  • Maintain constant communication with the Regional Sales Manager to track objectives.
  • Verify daily activities of merchandisers.

Requirements

  • Minimum of HND in Business Administration, Marketing, or a related field.
  • 10 years of relevant experience in FMCG.
  • 5 years in a supervisor or manager position.
  • Proficiency in MS Suite, particularly Excel.
  • Demonstrated ability to develop and implement sales strategies to achieve revenue, volume, and market-share targets.

How to apply

Interested and qualified candidates should click here to apply online. The application deadline is 31st December, 2026.

Apply on the employer’s website →