CNXT Africa is a creator ecosystem based in Yaba, Lagos, that supports African creators and creative professionals. The organisation describes itself as infrastructure for the digital creative economy rather than a simple platform, focusing on structured education, talent management, brand partnerships, and community building.
The company operates through three main divisions: CNXT Community, which provides a professional network for accountability and collaboration; CNXT Academy, which offers structured learning through the Creator Hub and Creative Hub; and CNXT Muse, a selective talent management arm that handles brand negotiations, contract reviews, and campaign strategy for represented creators. CNXT Africa states it has over 500 active creators in its ecosystem and works with brands to match them with vetted creators for marketing campaigns.
The company’s founder, Genevieve Joan, established the organisation to address gaps in support for African creators, aiming to professionalise the sector by providing business education and representation. While the company is headquartered in Lagos, it offers remote roles and serves a pan-African audience.
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