BBC Media Action is the international charity of the BBC, registered in England and Wales. Founded in 1999 and renamed in 2011, the organisation works in more than 30 countries to provide impartial and trustworthy media to people in need. It aims to foster understanding, counter disinformation, and support stronger democracies and inclusive societies.
The charity serves audiences who are vulnerable to information disorder, with a specific focus on marginalised groups and young people. It collaborates with local partners to deliver programmes in over 50 languages, reaching more than 100 million people annually. While it benefits from a core grant from the BBC, it is legally independent and relies on funding from governments, foundations, corporations, and individuals.
Its work includes supporting journalism, disaster preparedness, and health communication in various regions, including Nigeria, where it has produced TV dramas for Hausa-speaking audiences. The organisation combines journalistic, creative, and research expertise to help people make informed choices that transform their lives.
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