- Company: Peloton
- Location: New York, New York
- Job type: Full-time
- Salary: $173,500 – $213,100
About the role
Peloton is seeking a Senior Data Scientist with specialized experience in Marketing Mix Modeling (MMM). You will build and scale our in-house global marketing measurement capability. This role involves developing statistical models that measure the incremental impact of marketing investment across channels, products, and markets. You will translate complex analytical outputs into actionable recommendations for Marketing, Media, Finance, and executive leadership.
Responsibilities
- Develop, maintain, and enhance global Marketing Mix Models to measure incremental marketing impact.
- Work directly with modeling code to diagnose, modify, and extend frameworks.
- Evaluate alternative model specifications and methodologies based on statistical performance.
- Develop response and saturation curves to quantify diminishing marginal returns.
- Build marketing budget optimization and scenario-planning capabilities.
- Translate MMM outputs into measures such as incremental CAC, ROI, and marginal effectiveness.
- Partner with Media and Data Engineering teams to build reliable data pipelines and decision-support tools.
- Create executive-level narratives that translate statistical analysis into business implications.
Requirements
- 5–6+ years of professional experience in Data Science, Marketing Science, or a related quantitative field.
- Demonstrated hands-on experience developing and evolving Marketing Mix Models.
- Strong statistical programming skills in Python and/or R.
- Experience with custom-built and established/open-source MMM frameworks.
- Ability to translate sophisticated analytical work into clear business narratives.
- Experience with data engineering, automated pipelines, and productionized modeling workflows.
Pay and benefits
- Base salary range: $173,500 – $213,100 USD.
- Annual equity awards and an Employee Stock Purchase Plan.
- Medical, dental, and vision insurance.
- Generous paid time off policy.
- 401k, tuition reimbursement, and student loan paydown plans.
- Up to 18 weeks of paid parental leave.
- Free access to Peloton Digital App and product discounts.
How to apply
Apply directly on Peloton’s own careers website. Omadaily never charges job seekers.
