- Company: Spotify
- Location: New York, NY
- Job type: Permanent
- Salary: $73,000 – $104,000 USD
About the role
Spotify’s Markets & Subscribers team is seeking a Performance Marketing Activation Specialist to drive direct response marketing efforts. You will join the in-house Performance Marketing team to plan, launch, and optimize global acquisition and conversion campaigns. This role involves working closely with cross-functional partners, analytics teams, and external agencies to grow Spotify’s subscriber base and monthly active users.
Responsibilities
- Manage daily campaign operations, including trafficking, QA, launch, optimization, and reporting, with a primary focus on Google Search campaigns.
- Oversee additional channels such as Paid Social (Meta, Snapchat, TikTok), Google App Campaigns, and Apple Search Ads.
- Contribute to campaign strategy and budget recommendations for large-scale direct response initiatives, including pacing and billing reconciliation.
- Design and execute A/B tests and experiments, analyzing results to deliver concise reporting in partnership with analytics teams.
- Support incrementality testing using Conversion Lift and GeoX methodologies.
- Collaborate with the Strategy team to optimize across channels and coordinate Search and Social strategies.
- Maintain and cultivate vendor and platform relationships to maximize their potential.
Requirements
- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns.
- Deep experience managing Google Brand and Nonbrand Search campaigns.
- Strong Excel/Sheets skills and the ability to translate data into clear stories for stakeholders.
- Knowledge of the Marketing Technology ecosystem, including MMPs, website pixels, CDPs, Google Analytics, and Tableau.
- Experience using AI tools to streamline day-to-day work and automate campaign management.
- Detail-oriented, analytical, and results-driven with excellent communication skills.
- BA/BS degree or equivalent experience.
- Self-motivated, with a strong work ethic and the ability to thrive in a fast-paced environment.
Pay and benefits
- Base salary range: $73,000 – $104,000 USD.
- Equity compensation.
- Health insurance.
- Six-month paid parental leave.
- 401(k) retirement plan.
- Monthly meal allowance.
- 23 paid days off, paid flexible holidays, and paid sick leave.
- Hybrid work arrangement with 2–3 days per week in the office.
How to apply
Apply directly on Spotify’s own careers website. Omadaily never charges job seekers.
