- Company: Instacart
- Location: United States – Remote
- Job type: Full-time
- Salary: $86,000 – $109,500 (varies by state)
About the role
Instacart is seeking an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators. This remote position reports to the Senior Manager, Influencer Marketing. You will create a consistent pipeline of engaging social content and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and the broader commercial ecosystem. The goal is to strengthen Instacart’s presence on social media and create a sustainable engine for engaging consumers year-round.
Responsibilities
- Build a scalable creator engine: Establish and manage a consistent pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms.
- Grow creator relationships: Leverage and expand trusted relationships with creators, talent managers, agents, and influencer agencies to secure access to established and emerging talent.
- Manage partnerships efficiently: Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking to ensure programs launch on time and within budget.
- Support cross-functional teams: Act as a trusted partner to Brand Marketing, Organic Social, Product Marketing, and other teams to identify the right talent for campaigns and product launches.
- Track cultural trends: Proactively identify emerging talent, formats, and platforms to keep Instacart ahead of creator culture.
Requirements
- 5–6 years of experience in influencer marketing, creator partnerships, social media, or a related marketing discipline.
- Demonstrated experience independently managing creator partnerships from outreach through negotiation, contracting, content development, launch, and reporting.
- Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
- Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
- Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies.
- Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
- Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.
- Preferred: Experience with creator management platforms such as Dash Social, familiarity with affiliate marketing, and a Bachelor’s degree or equivalent.
Pay and benefits
Instacart offers highly market-competitive compensation and benefits. The base pay range depends on the candidate’s permanent work location:
- CA, NY, CT, NJ: $104,000 – $109,500 USD
- WA: $99,000 – $104,500 USD
- OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $95,000 – $100,000 USD
- All other states: $86,000 – $91,000 USD
This role is eligible for a new hire equity grant as well as annual refresh grants. Offers may vary based on candidate experience and skills required for the role.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.
