- Company: Airbnb
- Location: London, United Kingdom
- Job type: Full-time
- Salary: £72,000 – £90,000 per year
✅ Visa sponsor check: Airbnb UK Limited (London) is on the UK Home Office register of licensed sponsors for Global Business Mobility: Senior or Specialist Worker, Skilled Worker (A rating), checked 6 November 2026. Being a licensed sponsor doesn’t guarantee sponsorship for this role: confirm it with the employer, and never pay anyone for a Certificate of Sponsorship.
About the role
Join Airbnb’s UK Communications team to lead the influencer programme. You will localise regional priorities and deliver campaigns that connect the brand with culturally relevant conversations. This role covers the full influencer remit, including earned and organic creator partnerships as well as influencer work running through paid media.
Responsibilities
- Own and scale Airbnb’s influencer programme in the UK against local, regional, and global priorities.
- Deliver campaigns across earned, organic, and paid influencer work, partnering with Brand Marketing and Paid Media teams.
- Build relationships with creators across Instagram, TikTok, and YouTube, ensuring inclusive and culturally relevant casting.
- Write strategic briefs covering objectives, key messages, and content guidelines, and lead onboarding and content reviews.
- Manage contracts with legal and agency teams, covering deliverables, usage rights, paid media, exclusivity, and payment.
- Track performance using tools like CreatorIQ, Sprinklr, and Airtable, optimising with the agency and reporting to the regional team.
- Manage logistics for influencer stays and experiences, including vetting and Host coordination.
Requirements
- 8+ years in communications, influencer marketing, talent partnerships, or social-first content strategy.
- Deep knowledge of the UK creator landscape and strong instincts on what resonates with diverse audiences.
- End-to-end campaign experience across organic and paid environments, including sourcing, briefing, contracting, and performance analysis.
- Confident negotiation skills with creators and external agencies.
- Strong writing skills, particularly for briefs and content feedback.
- Familiarity with influencer tools such as CreatorIQ or Sprinklr.
Pay and benefits
- Annual Pay Range: £72,000 – £90,000 GBP.
- Additional Benefits: The role may be eligible for bonus, equity, benefits, and Employee Travel Credits.
- Inclusion: Airbnb is committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities.
How to apply
Apply directly on Airbnb’s own careers website. Omadaily never charges job seekers.
