- Company: Coinbase
- Location: Remote – UK
- Job type: Full-time
- Salary: £78,840 – £87,600
About the role
Coinbase is seeking a Product Marketing Manager to lead regional go-to-market strategy and execution for its consumer offerings across EMEA. You will bridge the gap between Global Consumer product teams and International Marketing, ensuring global product directions are translated into locally relevant launches and campaigns. While the company is remote-first, this role is based in the London office, with quarterly in-person working sessions known as “surges.”
Responsibilities
- Lead consumer product launches across EMEA, covering audience research, positioning, execution, and evaluation.
- Adapt global product strategies into regional marketing plans that account for local regulatory requirements and market conditions.
- Develop audience segmentation, messaging, and value propositions that simplify complex products for retail customers.
- Collaborate with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance teams to align launch plans and customer communications.
- Deliver integrated campaigns across paid, owned, and partner channels to drive customer acquisition, activation, engagement, and retention.
- Test growth opportunities such as direct mail, events, and partnerships using clear hypotheses and success measures.
- Improve campaign and lifecycle performance by applying customer insights and test results to guide investment and scale effective approaches.
Requirements
- 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing.
- Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.
- Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans.
- Demonstrated success adapting global strategies for regional markets and delivering through ambiguity.
- Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.
- Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.
- Responsibility in utilizing generative AI, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay and benefits
The annual base salary range is £78,840 to £87,600. Total compensation may also include equity and bonus eligibility, as well as benefits such as medical, dental, and vision coverage.
How to apply
Apply directly on Coinbase’s own careers website. Omadaily never charges job seekers.
