Sales & Marketing

Director, Sales – Dedrone (Counter-UAS) at Axon

Posted

  • Company: Axon
  • Location: London, England, United Kingdom
  • Job type: Full-time

✅ Visa sponsor check: Axon Public Safety UK Limited (Daventry) is on the UK Home Office register of licensed sponsors for Global Business Mobility: Senior or Specialist Worker, Skilled Worker (A rating), checked 6 November 2026. Being a licensed sponsor doesn’t guarantee sponsorship for this role: confirm it with the employer, and never pay anyone for a Certificate of Sponsorship.

About the role

Axon is looking for a strategic seller to help build its Defence, National Security, Public Safety, and Critical Infrastructure business in the UK. This is not a traditional product overlay role; instead, you will be responsible for building the market, creating pipeline, and establishing the partner ecosystem needed to scale. The position is an individual contributor role based in London, with significant UK travel and some international travel as required. Initially focused on the UK, the scope has the potential to expand across the Commonwealth over time.

Responsibilities

  • Build the Market: Own the commercial strategy for the UK Defence, National Security, Public Safety, and Critical Infrastructure segment. Identify where Axon can create differentiated value in areas such as airspace awareness, drone detection, and real-time operations.
  • Sell Strategically: Manage a defined set of strategic accounts and develop senior-level relationships across Defence, government, and critical infrastructure organizations. Navigate complex procurement processes and long sales cycles with clear commercial accountability.
  • Build the Channel: Develop strong relationships with primes, systems integrators, resellers, and consulting partners. Determine the best route to market for each opportunity, whether leading directly or acting as a technology partner.
  • Connect the Ecosystem: Identify opportunities where multiple Axon capabilities, including Dedrone and DFR, can contribute to broader customer outcomes. Collaborate with Product, SE, and CSM teams to bring the right solutions to each opportunity.
  • Influence Across the Organization: Operate effectively in a matrixed global organization, influencing Product, Engineering, Sales, and executive leadership without relying on formal authority.

Requirements

  • Meaningful experience within Defence, National Security, Public Safety, or a closely related environment.
  • Commercial experience selling complex technology or solutions into Defence, government, public safety, or critical infrastructure.
  • Experience building and managing channel relationships, including primes, systems integrators, resellers, and strategic partners.
  • A strong understanding of government and Defence procurement processes, including how large programs move from concept to funding and execution.
  • Credibility with senior military, government, law enforcement, security, and critical infrastructure stakeholders.
  • Experience creating pipeline and opening new markets rather than simply managing an established territory.
  • Strong commercial instincts and a demonstrated ability to close complex opportunities.
  • Comfort operating as a hands-on individual contributor and influencing across functions without formal authority.

Pay and benefits

Specific salary details are not listed in the job advertisement. Axon is an equal opportunity employer committed to building diverse teams that reflect the communities it serves. The company emphasizes a mission to Protect Life and offers a fast-paced, challenging, and meaningful work environment where employees can take ownership and drive real change.

How to apply

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