- Company: Ultimum Limited
- Location: Abia
- Job type: Full-Time
About the role
Ultimum Limited is a fast-growing beverage manufacturing company and a Nigerian subsidiary of Union Camerounaise de Brasseries. The company is known for its quality products and innovation in the beverage sector. As a Trade Activation Manager, you will be responsible for planning, executing, and monitoring trade marketing activities to enhance brand visibility and sales performance in the Abia territory.
Responsibilities
- Develop and execute trade activation strategies tailored to the specific characteristics of the assigned territory.
- Plan and roll out in-store promotions, merchandising initiatives, and experiential activations to drive product penetration and support seasonal campaigns.
- Identify and prioritize key accounts and retail outlets for activation activities based on sales potential and strategic importance.
- Establish and maintain strong relationships with distributors, key retailers, and trade partners.
- Provide training and support to retail and wholesale staff on product features, benefits, and activation guidelines.
- Negotiate the placement and prominence of point-of-sale (POS) materials, displays, and electric coolers in retail and wholesale outlets.
- Oversee the deployment of POS materials to ensure they are effectively utilized in line with the Planogram and PICOS Standard.
- Conduct regular visits to retail outlets to monitor the execution of trade marketing activities.
- Coordinate with field sales teams to ensure alignment and consistency in activation efforts.
- Analyze sales and activation performance data to assess the effectiveness of trade activities.
- Monitor local market trends, competitor activities, and consumer preferences to provide actionable insights.
- Prepare detailed reports on activation outcomes and territory performance.
- Manage the trade activation budget allocated for the territory, ensuring efficient use of resources.
- Collaborate with local agencies and vendors to execute trade activations within the assigned budget.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in trade marketing, sales, or field marketing in the FMCG industry.
- Proven experience working within a specific territory or regional market.
- Proficiency in Microsoft Office and data analysis tools.
- Willingness to travel extensively within the assigned territory.
- In-depth knowledge of the assigned territory’s retail landscape and consumer behavior.
- Strong relationship-building and negotiation skills to engage distributors and retailers effectively.
- Excellent organizational and time-management skills to handle multiple projects within the territory.
- Analytical ability to evaluate activation performance and market opportunities.
- Creativity in developing activation ideas that resonate with the local market.
How to apply
Interested and qualified candidates should click here to apply online.
