- Company: Ultimum Limited
- Location: Abia, Nigeria
- Job type: Full Time
About the role
Ultimum Limited is a fast-growing beverage manufacturing company and a Nigerian-based subsidiary of Union Camerounaise de Brasseries. The company is committed to developing quality products and innovating to deliver a special experience for customers. As a Marketing Manager, you will coordinate and develop marketing policies, programs, and campaigns to drive the visibility, awareness, and growth of UL’s brands across target markets and commercial regions. You will also lead market research to obtain insights and identify opportunities for growth.
Responsibilities
- Develop, integrate, and execute annual marketing and consumer plans in line with regional commercial strategies and company objectives.
- Oversee digital and traditional marketing campaigns to ensure they align with brand objectives.
- Monitor sales volume and share growth against the plan and recommend necessary revisions or solutions.
- Monitor competitor activities, including dealer and consumer trends, and recommend innovative marketing solutions.
- Plan brand operations while maintaining strict control on budget and expenditures.
- Formulate and finalize a company-wide brand awareness policy with Commercial Directors and Managers.
- Provide input on regional brand plans, including activities, calendars, and local innovation opportunities.
- Co-create the development of market-level innovation projects.
- Oversee regionalization and real-time amplification of campaigns within commercial regions.
- Provide oversight on brand activation at the country level, including POSM activations, consumer promotions, and events.
- Determine the need, objectives, and required actions for consumer promotions and programs.
- Develop strategies to ensure effective and measurable in-store execution of promotional items.
- Conduct market research and analyze data to identify new growth opportunities and understand consumer behavior.
- Ensure expeditious communication of research data to management and maintain research costs within budget.
- Identify needs for campaign localization or customization as necessary.
- Work closely with Platform services to ensure timely procurement process management and compliance.
- Support capability building by providing coaching and training to the Commercial team.
Requirements
- University Degree or HND in Marketing or a related discipline (Postgraduate qualifications are an advantage).
- Minimum of 7 years cognate experience in Marketing, with 5 years managerial experience within the FMCG or Brand Marketing organization.
- Demonstrable experience developing simple, compelling strategies and transforming complex scenarios into simple strategies.
- Experience in consumer communication development and evaluation (ATL and BTL).
- Proven experience developing and launching new consumer products.
- Experience in managing agencies and partners to build strong relationships.
- Expertise in applying brand positioning to drive brand growth.
- Experience working in cross-functional and cross-geographical teams is preferred.
- Proven track record of working successfully with Sales and Commercial teams.
- Strong business and commercial acumen, including general marketing, sales, and advertising knowledge.
- Expertise in brand activation and execution of marketing plans.
- Good Project Management skills.
- Excellent communication, listening, and interpersonal skills.
- Cultural sensitivity and ability to manage diversity.
- Strong ethics and integrity.
- Good with change management, adaptability, and dealing with uncertainty.
- Excellent negotiation skills.
- Good problem-solving and decision-making skills.
- Results-driven and detail-oriented.
How to apply
Interested and qualified candidates should click here to apply online.
