- Company: Astria Learning
- Location: Nigeria
- Job type: Full-time
About the role
Astria Learning is an edtech company that partners with universities and institutions to deliver digital learning solutions. We are looking for a Marketing Manager to drive our growth through strategic marketing, brand stewardship, and lead generation across global and regional markets.
Responsibilities
- Strategic Marketing: Develop and execute marketing strategies aligned with business growth, partner engagement, and lead generation goals.
- Brand Development: Build and maintain brand identity, tone, and messaging for Astria Learning and eCampus Partners across all channels.
- SEO Strategy: Own the SEO strategy to grow organic traffic, improve search rankings, and manage keyword research and site performance audits.
- Public Relations: Lead PR strategy to raise the company’s profile, secure media coverage, and position executives as thought leaders.
- Campaign Management: Plan and execute multi-channel campaigns (digital, email, social, paid media) and monitor performance to improve ROI.
- Offline Marketing: Oversee the production of physical materials for expos, conferences, and partner activations.
- Team Leadership: Manage and mentor a cross-functional marketing team and oversee external agencies and vendors.
- Marketing Operations: Administer marketing tools (CRM, analytics), manage the budget, and build dashboards for performance monitoring.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- 5+ years of marketing experience, including at least 2 years in a leadership or management capacity.
- Proven track record in SEO strategy and brand development for B2B or B2C products.
- Proficiency with marketing platforms such as Google Ads, Meta Ads, HubSpot, Mailchimp, Google Analytics, and SEMrush or Ahrefs.
- Familiarity with WordPress or a similar CMS, and a working understanding of HTML/CSS.
- Experience managing a CRM and using it to support campaign and pipeline reporting.
- Demonstrated success leading PR campaigns and managing media relationships.
- Strong leadership, communication, and analytical skills.
- Comfortable working across time zones and with distributed remote teams.
How to apply
Interested and qualified candidates should click here to apply online.
