- Company: Spotify
- Location: Mumbai, India
- Job type: Permanent
About the role
Join Spotify’s Premium Growth India team within the Markets & Subscriptions organisation. You will focus on making Spotify Premium a more desirable music experience in India by working at the intersection of marketing, product, music, and strategy. This role involves shaping how Spotify collaborates with artists, cultural moments, fandom, and partners to drive Premium consideration and measurable conversion at scale.
Responsibilities
- Define and execute the Premium desirability strategy for India using artist-led and culturally relevant initiatives.
- Own the artist and partner flywheel for Premium growth, evolving advocacy, fan experiences, and partnership programs.
- Shape and execute Premium opportunities within in-person activations such as film partnerships, music events, and festivals.
- Partner with local Music, Marketing, and Partnerships teams to identify and activate artists, creators, and partners.
- Design and run desirability initiatives with clear success metrics, using performance data to improve strategy.
- Own the fandom value opportunity end-to-end, including partnering with Product on fan-facing features.
- Develop business cases to evaluate the impact of initiatives and inform investment decisions.
- Integrate AI-driven tools thoughtfully to improve decision-making and execution efficiency.
Requirements
- 5+ years of experience in growth, marketing, partnerships, or strategy within a digital consumer business like streaming, music, or technology.
- Strong experience with music and fandom, understanding how fan communities form and translate into business outcomes.
- Ability to connect cultural and creative ideas to measurable outcomes such as consideration, conversion, and subscriber growth.
- Experience independently owning and scaling artist-led campaigns, partnerships, or live experiences.
- Comfort using data and audience insights to make decisions, test hypotheses, and measure impact.
- Ability to work effectively across functions and influence outcomes without direct authority.
- Curiosity about cultural trends and user behaviour in India.
Pay and benefits
The role is based in Mumbai with the flexibility to work from home, though some in-person meetings are required. Specific salary details are not listed in the job ad.
How to apply
Apply directly on Spotify’s own careers website. Omadaily never charges job seekers.
