Sales & Marketing

issuance growth lead at CRED

Posted

  • Company: CRED
  • Location: Bengaluru
  • Job type: Full-time

About the role

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, rewarding members for good financial behavior. The company aims to build a culture where trust is the norm. As an Issuance Growth Lead, you will work with a passionate team to drive growth by leveraging CRED’s unique platform and community.

Responsibilities

  • Generate demand for issuance objectives using both on-deck and off-deck properties.
  • Collaborate with marketing and product teams to innovate on issuance enablement and convert user interest.
  • Align risk policies and funnel throughput with banks to maximize the conversion of co-created financial products.
  • Define and streamline onboarding journeys with banks, focusing on underwriting, compliance, and KYC processes.
  • Identify inputs for non-captive and merchant channels to enable discovery and capture interest for issuance partnerships.

Requirements

  • Deep understanding of credit card optimization and how customers maximize value from their cards.
  • Ability to de-mystify user needs for new or upgraded cards and define customer value propositions for growth.
  • Strong knowledge of card onboarding journeys and various input levers.
  • Understanding of credit, risk, policy, and funnel-related aspects.
  • Experience in building and growing zero-to-one products with an all-hands-on-deck attitude.
  • Proven track record of working on long-term projects in ambiguous environments.
  • Experience managing projects with multiple stakeholders across product, business, risk, legal/compliance, engineering, and bank teams.

How to apply

Apply directly on CRED’s own careers website. Omadaily never charges job seekers.

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