- Company: PiggyTech Global Limited (PiggyVest)
- Location: Victoria Island, Lagos
- Job type: Full-time
- Deadline: 23 November 2026
About the role
PiggyVest is a leading financial service company in Nigeria, helping over 1.2 million customers achieve financial freedom through savings and investment. We are seeking an experienced Head of Marketing to lead our marketing function across all products. You will work closely with the Chief Marketing Officer to translate business goals into a clear marketing strategy that strengthens our brand, grows our customer base, and supports long-term growth.
Responsibilities
- Develop and execute an integrated marketing strategy aligned with business priorities and customer needs.
- Set the direction and quality standards for creative work to ensure cultural relevance and broad appeal.
- Lead product marketing efforts, translating features into clear benefits and managing go-to-market strategies for new launches.
- Oversee customer acquisition, retention, and lifecycle marketing across paid, owned, and earned channels.
- Manage external communications, media relations, and reputation management, including crisis response.
- Build and lead a high-performing marketing team, providing direction, structure, and support.
- Manage marketing budgets, agency relationships, and performance reporting to drive business outcomes.
Requirements
- At least 10 years of progressive marketing experience, including 5 years in senior leadership roles.
- Proven track record of growing consumer brands and acquiring customers at scale with measurable results.
- Experience managing marketing for multiple products or brands while maintaining consistency.
- Strong stakeholder management skills and the ability to influence senior leaders.
- Deep understanding of Nigerian consumers, culture, and media landscapes.
- Experience in fintech or financial services, with a focus on trust and responsible communication.
- Strong commercial, analytical, and budget management skills.
How to apply
Interested and qualified candidates should click here to apply online. The application deadline is November 23, 2026.
