- Company: Ascentech Services Limited
- Location: Lagos
- Job type: Full-time
About the role
Ascentech Services Limited is hiring a Digital Growth & Acquisition Lead to build and manage a scalable digital growth strategy. You will focus on converting small and medium-sized businesses into active, paying customers while leading teams in customer activation and success.
Responsibilities
- Develop strategies to improve customer onboarding, activation rates, and conversion from free to paid subscriptions.
- Collaborate with product and technology teams to enhance the customer experience and simplify digital onboarding.
- Drive customer acquisition through digital channels such as paid advertising, SEO, referrals, email, SMS, and WhatsApp campaigns.
- Recruit, coach, and manage a high-performing team, setting clear targets and performance standards.
- Lead customer activation and success teams to drive product adoption, retention, and revenue growth.
- Identify opportunities for upselling, cross-selling, and subscription upgrades.
- Manage the end-to-end digital acquisition funnel, from sign-up to activation, paid conversion, and retention.
- Monitor growth performance using data, dashboards, and KPIs to implement improvement strategies.
Requirements
- 8–12 years of relevant experience in digital growth, customer acquisition, fintech, SaaS, or related industries.
- Experience serving SMEs, merchants, or business customers is highly desirable.
- Experience managing the complete customer funnel, including activation, paid conversion, and retention.
- Previous experience managing teams of at least 8 people.
- At least 3 years of experience leading digital customer acquisition and activation.
- Strong analytical skills to interpret growth metrics, acquisition costs, conversion rates, and retention data.
- Strong experience in performance marketing, SEO, referral programmes, and lifecycle marketing.
- Proven track record of acquiring at least 1,000 business customers monthly through digital channels.
- Experience working with product and technology teams to improve digital customer onboarding.
- Bachelor’s Degree in Business Administration, Marketing, Technology, or a related field.
How to apply
Send your updated CV to cv@ascentech.com.ng. Please use the job title as the subject of your email.
Apply by email: cv@ascentech.com.ng
