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Lagos State Banking & Financial Services Marketing & Public Relations

Digital Campaign Specialist at Ascentech Services Limited

Posted

About the role

Ascentech Services Limited is a full-fledged Human Resource Solution Provider based in Lagos, Nigeria. We are looking for a results-driven Digital Campaign Specialist to manage and optimize digital engagement campaigns for financial products, including Buy Now, Pay Later (BNPL) and product credit. The ideal candidate will drive customer conversion, engagement, repeat usage, and repayment through targeted, automated, and data-driven digital campaigns.

Responsibilities

  • Plan and execute digital campaigns across Push Notifications, SMS, WhatsApp, in-app messaging, and retargeting channels.
  • Develop customer engagement journeys covering onboarding, KYC completion, credit eligibility, first-time usage, repeat transactions, repayment, and cross-selling.
  • Segment customers based on behaviour, transaction history, risk profiles, and lifecycle stages.
  • Set up and manage automated, trigger-based campaigns using CRM and marketing automation tools.
  • Create and optimize campaign messages, calls to action, timing, and frequency to improve conversion.
  • Monitor campaign performance, conduct A/B testing, and recommend improvements.
  • Analyze campaign data and track KPIs, including conversion rates, repeat usage, and repayment responses.
  • Collaborate with Product, Operations, Collections, Design, and Business Intelligence teams.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
  • 2–4 years of experience in digital marketing, lifecycle marketing, CRM campaigns, or growth marketing.
  • Experience in fintech, lending, digital payments, financial services, or FMCG is an advantage.
  • Hands-on experience with platforms such as Insider, CleverTap, or MoEngage.
  • Strong knowledge of customer segmentation, campaign automation, and conversion funnel optimization.
  • Proficiency in Microsoft Excel or Google Sheets; SQL knowledge is an added advantage.
  • Excellent copywriting, analytical, and communication skills.

How to apply

Interested and qualified candidates should send their CV to cv@ascentech.com.ng using “Digital Campaign Specialist” as the subject of the email. The application deadline is 28th November, 2026.

Apply by email: cv@ascentech.com.ng