- Company: Ascentech Services Limited
- Location: Lagos
- Job type: Full-time
- Deadline: 20 November 2026
About the role
Ascentech Services Limited is hiring a results-driven CRM Campaign Specialist to manage digital engagement for financial products, including Buy Now, Pay Later (BNPL) and credit. Based in Lagos, this full-time position focuses on driving customer conversion, engagement, and repayment through data-driven strategies.
Responsibilities
- Plan and execute campaigns across push notifications, SMS, WhatsApp, in-app messaging, and retargeting channels.
- Develop customer engagement journeys for onboarding, KYC completion, credit eligibility, and cross-selling.
- Segment customers based on behavior, transaction history, risk profiles, and lifecycle stages.
- Set up automated, trigger-based campaigns using CRM and marketing automation tools.
- Optimize campaign messages, timing, and frequency to improve conversion.
- Monitor performance, conduct A/B testing, and track KPIs such as conversion rates and repayment responses.
- Collaborate with Product, Operations, Collections, and Business Intelligence teams.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- 2 to 4 years of experience in CRM campaigns, lifecycle marketing, digital marketing, or growth marketing.
- Experience in fintech, lending, digital payments, or financial services is an advantage.
- Hands-on experience with platforms such as Insider, CleverTap, or MoEngage.
- Strong knowledge of customer segmentation, campaign automation, and conversion funnel optimization.
- Proficiency in Microsoft Excel or Google Sheets; SQL knowledge is an added advantage.
- Excellent copywriting, analytical, and communication skills.
How to apply
Send your CV to cv@ascentech.com.ng using “CRM Campaign Specialist” as the subject of the email. The application deadline is November 20, 2026.
Apply by email: cv@ascentech.com.ng
