- Company: Alfred and Victoria Associates
- Location: Lagos
- Job type: Full-time
About the role
Alfred and Victoria Associates is a leading ICT solution provider in Nigeria, offering services in consulting, recruitment, and training. They are looking for a data-driven professional to manage customer data, analyze marketing and sales performance, and implement automated workflows. The goal is to improve lead conversion, customer engagement, and retention by leveraging CRM systems, analytics tools, and automation technologies.
Responsibilities
- Collect, clean, and validate data from marketing, sales, CRM, and e-commerce platforms.
- Track and report campaign performance using metrics like reach, engagement, CTR, and ROAS.
- Develop dashboards and reports to provide actionable insights into marketing and sales activities.
- Integrate marketing, website, and customer data to improve visibility across the customer journey.
- Identify data gaps and recommend solutions to improve data accuracy and reporting reliability.
- Analyze customer behavior and engagement patterns to identify segments and retention strategies.
- Manage CRM systems to ensure customer records and sales activities are accurate and up to date.
- Design and implement automated workflows for lead capture, assignment, and follow-up.
- Develop customer segmentation strategies for personalized marketing campaigns.
- Monitor lead progression through the sales funnel and identify conversion bottlenecks.
- Implement lead scoring and prioritization processes to focus on high-potential prospects.
- Set up automated notifications for new enquiries, abandoned orders, and inactive customers.
- Evaluate CRM and marketing automation tools to align with business needs.
- Conduct A/B testing to improve email performance and conversion rates.
- Monitor customer retention, repeat-purchase rates, and customer lifetime value.
- Establish standard operating procedures for data entry, CRM usage, and reporting.
Requirements
- HND or BSc in Statistics, Data Science, Mathematics, Computer Science, Marketing, Economics, Business Analytics, or a related field.
- 2–4 years’ experience in marketing analytics, digital analytics, CRM reporting, or business intelligence.
- Advanced Excel or Google Sheets skills, including pivot tables, lookups, and data cleaning.
- Experience with analytics and advertising platforms such as GA4, Google Ads, and Meta Ads Manager.
- Ability to build dashboards using Power BI, Looker Studio, Tableau, or similar tools.
- Understanding of digital marketing metrics, conversion funnels, and customer segmentation.
- Experience with CRM, e-commerce, or customer/order data; SQL, Python/R, and Google Tag Manager are advantages.
- Strong analytical thinking, attention to detail, and communication skills.
- Practical experience configuring a CRM or customer-service platform, such as a ticketing or shared-inbox system.
- Experience with chatbot builders, WhatsApp Business Platform integrations, and workflow automation tools like Make, Zapier, or n8n.
- Working understanding of APIs, webhooks, and software integrations.
How to apply
Interested and qualified candidates should send their CV to apply@alfred-victoria.com using the Job Title as the subject of the email.
Apply by email: apply@alfred-victoria.com
