- Company: Instacart
- Location: Canada – Remote (ON, AB, BC, or NS Only)
- Job type: Full-time
- Salary: CAD 165,000 – 174,000
About the role
Instacart is looking for a Senior Product Manager to join the Ad Product team. You will own the Formats domain, focusing on developing new advertising experiences that drive growth for the platform. This role involves taking ambiguous ideas from concept to launch while working at the intersection of CPGs, retailers, and customers. The position is remote and currently open to candidates in Ontario, Alberta, British Columbia, and Nova Scotia.
Responsibilities
- Act as the primary product partner for sales teams targeting new advertiser types, such as payment providers and ad tech providers.
- Collaborate with sales teams on formats including savings, in-store, and AI solutions.
- Define and execute 0-to-1 strategies for new product bets while aligning cross-functional teams.
- Take on strategic ownership as projects mature, prioritizing the next set of incremental bets.
- Communicate progress, tradeoffs, and results to senior stakeholders, including the GM of Ads.
Requirements
- Minimum of 4 years of experience in product management for ad formats.
- Strong understanding of user-facing ad experiences and a track record of launching such products.
- Experience managing partners, vendors, and external technology providers.
- Strong stakeholder management skills across sales, engineering, and other teams.
- Preferred experience with performance advertising, 0-to-1 product launches, or retail media.
Pay and benefits
The base pay range for this role is CAD 165,000 to 174,000. Offers may vary based on experience and skills. This position is eligible for a new hire equity grant as well as annual refresh grants. Instacart provides market-competitive compensation and benefits, and the company follows a Flex First approach to work location.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.
