- Company: Gusto
- Location: Atlanta, GA; Burlingame, CA; Denver, CO; New York, NY; San Francisco, CA; Scottsdale, AZ; Toronto, Ontario
- Job type: Full-time
- Salary: $109,000 – $161,000/yr
About the role
Gusto is seeking a seasoned performance marketer to lead execution across paid social and emerging acquisition channels. You will own day-to-day strategy for platforms like Meta, LinkedIn, and TikTok, with clear accountability to pipeline and revenue targets. This high-visibility role sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design. You will work within Gusto’s demand generation framework, focusing on testing new tactics before scaling them.
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from awareness to conversion.
- Manage multi-million dollar budgets with rigor, including pacing, forecasting, and budget-vs-actuals analysis.
- Apply and refine Gusto’s paid acquisition measurement framework, collaborating with Engineering to maintain reliable tracking and attribution.
- Lead creative strategy and testing at scale, briefing agencies and structuring meaningful experiments to drive actionable insights.
- Use AI tools consistently in your workflow to generate briefs, develop copy variants, and build reusable systems for the team.
- Identify, test, and validate new digital media channels and formats, making data-driven decisions on scaling or pausing pilots.
- Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, and Web teams to align paid social with broader campaigns and landing page strategy.
Requirements
- 7+ years of performance marketing experience in B2B SaaS, agencies, or high-growth consumer organizations.
- Deep expertise in paid social with a track record of testing and scaling new channels.
- Full-funnel ownership across at least two major paid social platforms, including hands-on campaign builds and audience strategy.
- Strong creative strategy instincts and the ability to translate performance data into creative direction.
- AI-fluent in practice, with a track record of using AI tools to accelerate briefs, copy, and analysis.
- Excellent cross-functional collaboration skills and a data-driven approach to attribution in imperfect measurement environments.
Pay and benefits
Base pay is targeted at $109,000 – $133,000/yr in Denver and $132,000 – $161,000/yr in San Francisco and New York. Final offers depend on experience and location. All full-time employees receive competitive base pay, benefits, and equity (RSUs). Gusto expects employees in office locations to work from the office 2-3 days per week. Remote employees must have a secure, reliable internet connection.
How to apply
Apply directly on Gusto’s own careers website. Omadaily never charges job seekers.
