- Company: Affirm
- Location: Remote Canada
- Job type: Full-time
- Salary: $153,000 – $213,000 CAD per year
About the role
Affirm is looking for a Senior Manager, Narrative Intelligence to lead the analytical intelligence function for its Brand & Communications team. You will connect original research, first-party data, and external datasets to understand audiences and measure how well Affirm’s story resonates. The goal is to make intelligence a core part of daily operations, ensuring data drives narrative decisions rather than just reporting on them after the fact.
Responsibilities
- Build an evidence-based understanding of priority audiences using segmentation, surveys, and behavioral data.
- Develop a narrative measurement framework to evaluate performance across audiences and channels.
- Create tools, dashboards, and a shared knowledge base to make audience intelligence accessible to the team.
- Diagnose how Affirm’s story is landing and identify areas for improvement based on data.
- Integrate qualitative and quantitative evidence to find patterns and test relationships.
- Translate findings into clear implications for positioning, messaging, and campaigns.
- Design rigorous studies and experiments to answer key business and communications questions.
Requirements
- 12+ years of experience in consumer analytics, audience insights, data science, or strategic intelligence.
- Strong fluency in quantitative research, including survey design, statistical inference, and experimentation.
- Proficiency with data tools such as SQL, statistical platforms, and business intelligence software.
- Ability to integrate qualitative insights with quantitative analysis to form a complete picture.
- Experience translating complex analysis into clear decisions for both analytical and creative audiences.
- Collaborative mindset with the ability to work across data, strategy, and creative disciplines.
Pay and benefits
- Base pay range: $153,000 – $213,000 CAD per year.
- 100% subsidized medical coverage for you and your dependents, plus dental and vision.
- Monthly stipends for health, wellness, and tech spending.
- Flexible time off and generous holiday calendars.
- Eligibility for equity rewards and an employee stock purchase plan (ESPP).
- Remote-first work environment with occasional in-person onboarding.
How to apply
Apply directly on Affirm’s own careers website. Omadaily never charges job seekers.
