- Company: Instacart
- Location: Canada – Remote (ON, AB, BC, or NS Only)
- Job type: Full-time
- Salary: CAD 198,000 – 209,000
About the role
Instacart is seeking a Senior Manager to lead the Marketing Decision Science team. You will guide a group of five Decision Scientists and Marketing Analysts embedded across Paid Media, SEO, and Retailer Marketing. This high-visibility position reports to the Director of Marketing Data Science & Analytics and involves regular interaction with senior marketing leadership and Finance.
Responsibilities
- Lead and develop a team of five, setting high quality standards for all analytical output.
- Own end-to-end delivery of paid marketing analytics, including goal-setting, pacing, and incrementality testing.
- Drive the unified marketing measurement framework, coordinating inputs for Media Mix Modeling (MMM) and LTV analysis.
- Conduct scenario modeling to inform marketing budget allocation decisions.
- Serve as the primary analytical contact for senior leadership, representing the team in MBRs, SBRs, and Pacing Meetings.
- Define the roadmap for Marketing Decision Science in partnership with the Director.
- Partner with Marketing Data Science on measurement architecture and LTV modeling.
- Improve analytical self-service through tooling and automation to reduce reporting burden.
Requirements
- 8+ years in data science, analytics, or a quantitative function.
- 3+ years managing teams of analysts or decision scientists.
- Deep expertise in paid marketing measurement, including incrementality testing, MMM, and LTV-based optimization.
- Strong SQL skills and the ability to validate data directly.
- Proven ability to manage senior cross-functional relationships independently.
- Experience translating complex analyses into clear recommendations for non-technical audiences.
- Preferred: Experience in consumer-facing marketplaces, geo-experimentation, or Bayesian methods.
Pay and benefits
- Base pay: CAD 198,000 – 209,000.
- Equity: Eligible for a new hire equity grant and annual refresh grants.
- Work location: Remote, restricted to Ontario, Alberta, British Columbia, or Nova Scotia.
- Flexibility: Instacart is a Flex First team, allowing employees to work from home, an office, or other locations.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.
