- Company: Affirm
- Location: Remote Canada
- Job type: Full-time
- Salary: $89,000 – $139,000 CAD
About the role
Affirm is looking for a Partner Marketing Lead to support and coordinate co-marketing initiatives with merchants across North America. You will help plan and execute strategic cross-channel marketing campaigns across onsite Marketplace placements, offsite media, affiliate, and other emerging channels. These campaigns are designed to drive revenue growth, GMV, customer acquisition, and measurable value for Affirm and its merchant partners.
You will work closely with external partners and internal cross-functional teams, including Client Success, Sales, Product, and Legal. This role requires comfort working across several industries, including home, fitness, electronics, fashion, and omnichannel retail.
Responsibilities
- Support the development and coordinate the execution of full-funnel co-marketing campaigns across categories and channels.
- Build and nurture day-to-day marketing relationships with a set of merchant partners.
- Support the marketing strategy and campaign performance of assigned merchant partners.
- Execute and optimize Affirm Marketing Solutions programs across onsite, offsite, and affiliate channels.
- Analyze campaign performance and translate results into actionable insights and recommendations.
- Serve as a merchant advocate and coordinate with internal cross-functional teams to improve execution.
- Coordinate inbound RFP requests and support the development of dedicated marketing plans.
- Help identify campaign targets based on business goals focused on acquisition, engagement, and loan takeup.
- Work closely with media agencies and internal teams to coordinate media plans and creative briefs.
- Support business-critical processes, including partner marketing budget tracking and compliance submissions.
Requirements
- 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing.
- Experience working with partners to develop plans and launch marketing programs across multiple media channels.
- Experience with CPA, CPC, CPL, and CPM payment models.
- A clear understanding of affiliate tracking models, tools, and platforms.
- Analytical and data-oriented, with a focus on using performance metrics to build campaigns.
- Experience using performance analytics to identify insights and continuously optimize campaigns.
- A commercial mindset, with experience identifying opportunities to grow partner investment.
- Excellent interpersonal and communication skills, with the ability to work effectively across teams.
- The ability to influence others and coordinate resources and relationships to deliver strong results.
- A motivated self-starter who looks for opportunities to share knowledge and improve how the team works.
- An understanding of the paid media landscape, including cross-media strategy, planning, and measurement.
- Experience writing creative briefs, testing creative, and adapting campaigns based on insights.
- Experience working with online retail, merchandising, and customer acquisition.
- Experience with both online and in-store retail marketing.
- Experience marketing across North America, particularly the US and Canada, preferred.
- Experience in the home, fitness, consumer electronics, or fashion industries is a plus.
Pay and benefits
The base pay range for this position is $89,000 – $139,000 CAD per year. Affirm focuses on providing a simple and transparent pay structure based on location, experience, and job-related skills.
Benefits include 100% subsidized medical coverage, dental and vision for you and your dependents, and monthly stipends for health, wellness, and tech spending. Employees may also be eligible for equity rewards offered by Affirm Holdings, Inc. Affirm is a remote-first company, and most roles can be done from almost anywhere within the country of employment.
How to apply
Apply directly on Affirm’s own careers website. Omadaily never charges job seekers.
