- Company: GitLab
- Location: Remote, Canada
- Job type: Full-time
- Salary: $139,200 – $235,200 USD (US Salary Range)
About the role
GitLab is seeking a Lead, Community Growth Marketing Manager to lead community strategy and member experience across its portfolio, including the Software Engineering Leadership Forum (SELF). This role is responsible for defining how communities grow and deliver value, fostering meaningful connections and long-term engagement. You will build community as a growth practice, turning relationships into impact that supports GitLab’s growth flywheel.
Responsibilities
- Shape SELF’s strategy and growth plans to attract the right audiences and strengthen engagement.
- Lead programming and audience experience for SELF events and chapters, partnering with operations teams on logistics.
- Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing and Marketing Operations.
- Build SELF’s annual programming and marketing calendar, coordinating with GitLab’s broader campaigns and launches.
- Apply AI to community marketing workflows, such as automating tasks, understanding feedback, and personalizing content, while maintaining human judgment and data responsibility.
- Partner with Sales and Customer Success to identify priority accounts and customer champions for community programs.
- Track and measure membership growth, event participation, retention, satisfaction, and advocacy.
Requirements
- Experience building or scaling communities, membership programs, or peer networks.
- Ability to turn strategy into a clear growth plan, annual calendar, and coordinated member journey.
- Understanding of how community, customer engagement, advocacy, and account growth reinforce one another.
- Experience partnering closely with sales teams to engage priority accounts and customer champions.
- Demonstrated experience planning and delivering both virtual and in-person events.
- Familiarity with lifecycle marketing, marketing automation, CRM systems, web analytics, or campaign measurement.
- Strong cross-functional collaboration and writing skills.
- Ability to use member research, event feedback, and engagement data to make decisions.
Pay and benefits
The base salary range for this role is $139,200 – $235,200 USD. Please note that this range is intended to reflect the role’s base salary rate for residents of the United States only. The base salary does not include bonuses, equity, or benefits. GitLab offers flexible paid time off, equity compensation, an employee stock purchase plan, a growth and development fund, parental leave, and team member resource groups.
How to apply
Apply directly on GitLab’s own careers website. Omadaily never charges job seekers.
