- Company: Lyft
- Location: Toronto, Canada
- Job type: Full-time
- Salary: $122,000 – $152,500 CAD
About the role
Join Lyft’s Lifecycle Growth Marketing team in Toronto to help drive rider and driver preference. You will work with millions of users to optimize engagement across email, push notifications, SMS, and in-app messaging. This position is a hybrid role requiring in-office presence at least three days per week, specifically on Mondays, Wednesdays, and Thursdays.
Responsibilities
- Own the lifecycle marketing strategy, defining channel mix and prioritization frameworks.
- Build and manage an experimentation program to drive measurable impact.
- Partner with Engineering, Product, and Data Science to unlock new platform capabilities.
- Define metrics, set up experiments, and report performance to stakeholders.
- Drive creative strategy by briefing and reviewing assets with designers and copywriters.
- Apply behavioral science frameworks to inform message sequencing and incentive design.
Requirements
- 6+ years of experience in growth marketing, including owning a full lifecycle program.
- Strong SQL skills for pulling and QA-ing your own data.
- A system for experiment prioritization with clear success metrics.
- Ability to translate complex experiment results into clear takeaways.
- Experience working cross-functionally to build alignment without direct authority.
- Hands-on experience with AI tools and building automations.
- Experience using monetary incentives to drive behavior change.
- Experience building complex automated marketing journeys in a CRM platform.
Pay and benefits
- Base salary range of $122,000 – $152,500 CAD, plus potential equity and bonus.
- Extended health and dental coverage, life insurance, and disability benefits.
- Mental health, family building, child care, and pet benefits.
- RRSP plan with company match.
- Flexible paid time off policy for salaried team members.
- 18 weeks of paid parental leave as a top-up to provincial programs.
- Subsidized commuter benefits and Lyft ride credits.
How to apply
Apply directly on Lyft’s own careers website. Omadaily never charges job seekers.
