- Company: Instacart
- Location: Canada – Remote (ON, AB, BC, or NS Only)
- Job type: Full-time
- Salary: CAD 203,000 – 214,000
About the role
Instacart is seeking a Director of Ads Product Marketing to build a center of excellence for its Commercial business. You will lead a team of advertising-focused product marketers to ensure cohesive go-to-market strategies and seamless product launches. This role is responsible for owning the positioning, messaging, and voice of the advertiser to inform the product and Ads roadmap.
Responsibilities
- Lead a team of product marketers to execute consistent launch motions and scale PMM impact.
- Develop an Ads ecosystem narrative, messaging, and outbound marketing strategy to reinforce market leadership.
- Shape priority Ads features and new product opportunities by blending quantitative and qualitative insights from advertisers.
- Execute strategic, high-visibility launches and marketing programs measured against product-specific business goals.
- Educate the sales team and advertiser base on the value of Instacart’s data and measurement products.
Requirements
- 12+ years of experience in product marketing and related roles, with at least 6 years in digital advertising and the tech industry.
- Experience in both outbound and inbound Product Marketing efforts.
- Team management experience across multiple product lines.
- Bachelor’s degree in marketing, business, or a related field.
- Deep understanding of the digital ecosystem and advertising technologies.
- Proven track record of developing and executing successful go-to-market strategies.
- Experience defining OKRs and tracking KPIs.
- Executive presence with excellent written and verbal communication skills.
Pay and benefits
- Base salary: CAD 203,000 – 214,000.
- Eligible for a new hire equity grant and annual refresh grants.
- Remote work flexibility with regular in-person events.
- Highly market-competitive compensation and benefits.
How to apply
Apply directly on Instacart’s own careers website. Omadaily never charges job seekers.
