Lagos State Manufacturing & Production Marketing & Public Relations

Brand & Marketing Manager at Fast-growing Food and Beverage Distribution Company

Posted

About the role

Our client, a fast-growing organisation in the food and beverage distribution sector, is looking for an experienced Brand & Marketing Manager. Based in Isolo, Lagos, this full-time position reports directly to the CEO/MD. You will oversee assigned brands from strategy and positioning through to campaign execution, trade marketing, and digital marketing. The role requires a commercially minded marketer who can bridge the gap between high-level strategy and on-the-ground execution to drive measurable commercial results.

Responsibilities

  • Develop and execute annual brand and marketing strategies aligned with commercial objectives.
  • Manage assigned brands, including positioning, consumer strategy, and market expansion.
  • Drive trade marketing initiatives to support sales volume, distribution, and brand visibility.
  • Develop on-trade and off-trade activation programmes across relevant outlets.
  • Manage marketing budgets and evaluate campaign effectiveness and ROI.
  • Oversee digital marketing, social media, and influencer partnerships.
  • Track brand performance, market penetration, and other agreed KPIs.
  • Work closely with Sales, distributors, and key accounts to translate strategy into commercial initiatives.
  • Manage agencies and vendors to ensure quality and timely delivery.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
  • Minimum of 5 years’ relevant experience in brand management, marketing, trade marketing, or FMCG.
  • Strong understanding of the Nigerian consumer and trade environment.
  • Experience managing marketing budgets and measuring campaign performance.
  • Proven experience managing brands and campaigns from strategy through execution.
  • Strong commercial orientation, analytical ability, and creativity.
  • CIM or equivalent professional marketing qualification is an advantage.
  • MBA or relevant postgraduate qualification is an added advantage.
  • Experience in Wine & Spirits, FMCG, Beverages, or Hospitality sectors is highly desirable.

How to apply

Interested and qualified candidates should apply online via the link below. The application deadline is 23rd October, 2026.

Click here to apply online

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