Lagos State Marketing & Public Relations Media, Internet & Advertising

Brand Manager at Perfetti Van Melle Nigeria Limited

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About the role

Perfetti Van Melle Nigeria Limited is a subsidiary of the global confectionery and chewing gum manufacturer. We are looking for a Brand Manager to join our team in Lagos. This full-time position focuses on leading brand management, driving innovation, and ensuring the profitability of our product portfolio.

Responsibilities

  • Lead brand management, portfolio oversight, and product renovation efforts.
  • Drive the innovation agenda by collaborating with the P&T and Global Brand Teams.
  • Monitor brand profitability and propose corrective measures, such as price adjustments or product changes.
  • Support the Category Manager in preparing Annual Country and Brand Plans.
  • Maintain effective internal communications regarding marketing objectives.
  • Implement marketing strategies and manage the invoicing/PO process accurately.
  • Track competitor activities and market intelligence through field visits and sales team collaboration.
  • Provide periodic reports on volume and share growth against the plan.
  • Work closely with design agencies to support new product launches.

Requirements

  • Experience managing third-party agencies and strategic partners.
  • Proven track record in driving new product developments.
  • Ability to collaborate efficiently with internal and external teams.
  • Strong competitive intelligence and insights.
  • Excellent written and oral communication skills.
  • Experience developing effective communication materials, including TV copies.
  • Strong multi-project management skills.
  • Sound knowledge of the Nigerian media landscape and consumers.
  • Budgetary and cost control management experience.

How to apply

Interested and qualified candidates should click here to apply online.

Apply on the employer’s website →