Lagos State Fashion, Lifestyle & Beauty Marketing & Public Relations

Brand and Marketing Manager at West Africa Vocational Education (WAVE)

Posted

About the role

Our client, a fashion and lifestyle brand, is seeking a creative and commercially minded Brand and Marketing Manager. You will lead the planning and execution of brand and marketing activities across digital and physical channels. This role involves strengthening brand identity, growing the audience, and developing initiatives that convert customer interest into sales and loyalty. You will work closely with creative, product, and sales teams to ensure consistent messaging and support revenue growth.

Responsibilities

  • Define and maintain brand guidelines, including messaging, tone of voice, and visual identity.
  • Develop and implement brand and marketing strategies aligned with business goals.
  • Plan and execute campaigns for new collections, product launches, and seasonal promotions.
  • Oversee digital marketing, paid advertising, and content creation across social media and email.
  • Manage partnerships, influencer marketing, and brand events to build awareness.
  • Monitor campaign performance, manage the marketing budget, and report on results.

Requirements

  • At least 4 years of relevant brand or marketing experience.
  • Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
  • Strong understanding of digital marketing, social media, and customer behaviour.
  • Experience managing marketing budgets, external partners, and competing deadlines.
  • Excellent written communication and stakeholder management skills.
  • Experience in fashion, lifestyle, beauty, or retail is strongly preferred.

How to apply

Send your CV to recruitments@waveacademies.org using the job title as the subject of the email. The application deadline is 15th November, 2026.

Apply by email: recruitments@waveacademies.org