- Company: BIC Nigeria
- Location: Lagos, Nigeria
- Job type: Full-time
About the role
BIC is a globally recognized brand known for its high-quality, affordable products like pens, lighters, and shavers. The company operates in over 160 countries and is present in 3.2 million retail outlets. BIC Nigeria is seeking a dedicated professional to help build its team and explore new opportunities in the local market.
Responsibilities
- Strategy & Planning: Adapt global brand strategies to the Nigerian market, focusing on traditional trade, wholesalers, and emerging channels to drive demand and distribution.
- Distributor Management: Act as the primary marketing counterpart for distributors, building their capabilities through training and ensuring alignment on business objectives.
- In-store Execution: Monitor execution quality, improve shopper conversion, and deploy merchandising guidelines to ensure best-in-class trade initiatives.
- Budget & Performance: Manage trade marketing budgets, track ROI, and analyze performance through key performance indicators to recommend corrective actions.
- Market Intelligence: Conduct store visits and market walks to gather competitor data, pricing insights, and shopper trends to inform trade decisions.
Requirements
- Experience: Minimum of 5 years of trade marketing experience in an FMCG company.
- Education: University degree in Marketing, Business, Engineering, or a related field.
- Skills: Proficiency in MS Office, with intermediate to advanced skills in Excel and PowerPoint.
- Knowledge: Familiarity with Revenue Growth Management principles and the Nigerian retail landscape, including traditional and modern trade.
- Languages: Fluent in English, both written and spoken.
- Asset: Experience in a multi-market or distributor-led environment, including Egypt, is a strong plus.
How to apply
Interested and qualified candidates should click here to apply online.
