Abuja Manufacturing & Production Sales & Business Development

Area Sales Supervisor (Abuja) at BIC Nigeria

Posted

  • Company: BIC Nigeria
  • Location: Abuja
  • Job type: Full-time

About the role

BIC Nigeria is seeking a dedicated Area Sales Supervisor to join their team in Abuja. In this position, you will oversee sales representatives within your assigned territory to ensure sales targets are met and BIC products are widely distributed. You will play a key role in managing field operations, coaching your team, and identifying new business opportunities to support the company’s growth.

Responsibilities

  • Deliver sales and gross profit targets for your assigned territory and product categories.
  • Manage, coach, and monitor the performance of Sales Representatives through field visits and regular reviews.
  • Develop and optimize route plans to maximize coverage of territories and retail outlets.
  • Drive numeric and weighted distribution while identifying new sales opportunities.
  • Build and maintain strong relationships with internal and external customers.
  • Monitor the execution of promotions, merchandising, and new product launches.
  • Ensure effective stock availability, order generation, delivery follow-up, and cash collection.
  • Track competitor pricing and market activities to provide insights to the Regional Sales Manager.
  • Conduct regular territory performance reviews and implement corrective actions as needed.

Requirements

  • Previous experience in FMCG Sales or Business Development.
  • Prior experience leading a team of Sales Representatives.
  • A proven track record of delivering sales, distribution, and coverage targets.
  • Strong understanding of territory management, route planning, and distributor management.
  • Good commercial and negotiation skills, with the ability to identify new sales opportunities.
  • Strong analytical and problem-solving skills, including the ability to interpret sales data.
  • Good communication and relationship-building skills with internal and external stakeholders.
  • Self-driven, organized, and comfortable working independently in a field-based environment.
  • Willingness to travel within the assigned territory.

How to apply

Interested and qualified candidates should apply online via the BIC careers portal.

Apply on the employer’s website →