- Company: BIC Nigeria
- Location: Lagos
- Job type: Full-Time
About the role
BIC Nigeria is looking for a dedicated Area Sales Representative to join their team in Lagos. This full-time position focuses on driving sales, ensuring product distribution, and executing in-market activities across a specific territory. You will play a key role in growing the FMCG business by building strong relationships with customers and identifying new opportunities.
Responsibilities
- Generate sales orders and ensure timely delivery of products to assigned outlets.
- Manage the efficient redistribution of BIC products and maintain effective coverage of relevant retail locations.
- Review performance regularly with regional managers and customers against agreed targets.
- Develop and implement a coverage plan for your assigned territory.
- Identify and pursue new sales opportunities within your designated area.
- Execute Sales Force Automation (SFA) projects and other initiatives flawlessly.
- Carry out promotions and deploy Point of Sale Materials (POSM) effectively.
Requirements
- 3-5 years of relevant experience in FMCG sales or business development.
- Business and results-oriented mindset with proven negotiation skills.
- Ability to identify new sales opportunities and understand customer needs to provide solutions.
- Smart-working, rigorous, well-organized, and analytical approach.
- Self-starter capable of working under pressure and seeing tasks through to completion.
- Strong ability to build relationships with internal and external stakeholders.
- Energy and passion for achieving commitments and delivering company objectives.
- Ability to influence and persuade others to take specific actions.
How to apply
Interested and qualified candidates should apply online via the BIC careers portal.

