Apply Here: Automation Specialist

📋 Job Description

TeKnowledge is seeking a highly organized and proactive Automation Specialist to provide essential support to our marketing team. Find similar positions in Lagos State. The candidate will own campaign execution, lead nurturing, and performance tracking end-to-end. This delivers immediate ROI through better targeting, automated follow-ups, and data-driven iterations. We are looking for someone who excels in collaboration, creative thinking, and executing initiatives effectively.

At TeKnowledge, your work makes an impact from day one. Learn more about Education. We partner with organizations to deliver AI-First Expert Technology Services that drive meaningful impact. We turn complexity into clarity and potential into progress—in a place where people lead and tech empowers. You'll be part of a diverse and inclusive team where trust, teamwork, and shared success fuel everything we do. We push boundaries, using advanced technologies to solve complex challenges for clients around the world. Here, your work drives real change, and your ideas help shape the future of technology. We invest in you with top-tier training, mentorship, and career development—ensuring you stay ahead in an ever-evolving world.

Why You’ll Enjoy It Here:

• Be Part of Something Big – A growing company where your contributions matter.
• Make an Immediate Impact – Support groundbreaking technologies with real-world results.
• Work on Cutting-Edge Tech – AI, cybersecurity, and next-gen digital solutions.
• Thrive in an Inclusive Team – A culture built on trust, collaboration, and respect.
• We Care – Integrity, empathy, and purpose guide every decision.
• We’re looking for innovators, problem-solvers, and experts ready to drive change and grow with us. We Are TeKnowledge. Where People Lead and Tech Empowers.

Responsibilities

Performance Marketing

• Plan, execute, and optimize multi-channel paid campaigns (search, social, display) to drive leads and conversions.
• Develop and adapt ad copy, visuals, and landing pages in coordination with the creative team to improve campaign performance.
• Monitor campaign budgets, targeting, and tracking for maximum efficiency and ROI.
• Identify growth opportunities through audience segmentation and performance insights.

CRM & Automation

• Manage HubSpot CRM and marketing automation workflows—including lead scoring, nurturing, and customer segmentation.
• Leverage Clay for data enrichment, prospecting automation, and personalized outreach integrated with HubSpot.
• Create and maintain automated email campaigns that align with the buyer journey.
• Ensure integration between CRM, Clay, website forms, and paid campaign tracking for a seamless lead flow.
• Support the setup and execution of webinars, including registration flows, reminders, and follow-up automation.

Reporting & Optimization

• Analyze campaign and CRM data to produce actionable reports and insights.
• Conduct A/B tests for ads, email campaigns, and landing pages to drive continuous improvement.
• Present monthly performance dashboards and optimization plans to the marketing and sales teams.

SEO & Content Optimization

• Support SEO strategy through keyword research, on-page optimization, and content recommendations.
• Collaborate with content teams to ensure campaign and website assets are optimized for search visibility.
• Cross-functional Collaboration
• Partner closely with marketing, sales, and external agencies to align on growth objectives and lead quality.
• Contribute to overall marketing strategy by providing insights from campaign and CRM data.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of experience in performance marketing, CRM management, or marketing automation.
• Strong command of HubSpot CRM and marketing automation features.
• Hands-on experience with major paid media platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager).
• Proficiency in analytics tools (Google Analytics, HubSpot Reports, or similar).
• Basic to intermediate knowledge of SEO best practices and tools (e.g., SEMrush, Ahrefs).
• Experience setting up and supporting webinars via Zoom, or similar platforms.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with attention to detail.